It’s no secret that submitting press releases can help you build link popularity and ultimately help with search engine optimization of your website.

So where to start?

To most people, a blank page may seem empty; but in the eyes of a writer there are ideas, stories, and secrets already on that page. This is no different for a press release. Your job is to fill a page with news. But what makes particular story news? Or better yet, who makes a story news? That is a tough question to answer. In all honesty, anyone can make it into the news; you don’t have to be escaping rehab or breaking up with one of Hollywood’s hottest actors to do it. While people are busy searching for the latest on Lindsay Lohan or Brad Pitt wishing they had that kind of fame, you could be getting that fame with a well written press release, published and used all over the Web.